Google Cloud Agentic AI Door-Opener Campaign

Google Cloud challenged our team at ftrprf with the question: How do we make agentic AI tangible, boardroom-relevant, and compelling enough to unlock new conversations with greenfield enterprise accounts?

Our response was a high-touch, direct-mail “door opener” campaign designed to spark meaningful strategic dialogue with 200 executive decision-makers across priority accounts in the Benelux region. Rather than leading with technology, we led with what executives actually prioritize: measurable outcomes, enterprise value, and direct relevance to their business strategy.

Scope

Account Based Marketing
Creative Strategy
Custom Packaging
Print

Year

2025

Team

Design Lead & Creative Strategy: Naomi Desai
PM & Marketing Strategy: Arman Sukiasyan

The Question

How do we make agentic AI tangible, boardroom-relevant, and compelling enough to unlock new conversations with greenfield enterprise accounts?

Our Goal

Using a highly targeted account-based marketing approach, our goal was to spark the right first conversation with CxO leaders across priority accounts, one that felt personal, strategically relevant, and practical enough to move from initial curiosity to an exploratory session with Google Cloud experts.

Our Solution

Every executive from our list of target accounts was sent a high-end, personalized box featuring three purposefully designed elements: a customized letter, an AI value report specific to their organization, and a branded conversation card game, "Articulate Intelligence," created to spark meaningful boardroom discussions.

My Role

I led the creative strategy and design execution for engaging high-level executives across the Benelux region, crafting a direct mail experience that was not only strategically targeted but highly premium in its unboxing and presentation.

AI Value Report

Each recipient also received a tailored report outlining relevant agentic AI use cases and a practical roadmap for driving strategic outcomes and enterprise-wide value. Every report was customized to reflect the company’s specific business priorities and context.

Conversation Prompt Card Game

Nestled within a custom designed cut-out in the box, each executive also received "Articulate Intelligence," a deck of conversation prompt cards designed to help clarify priorities, surface opportunities, and explore where AI can make the greatest difference for their company.

Welcome Letter

Lastly, each executive received a personalized letter explaining the "why" behind the outreach and leveraging the recent Gemini 3 launch announcement.

Conclusion and Impact

Instead of casting a wide net to solve our client question, we chose an account-based marketing approach because the challenge wasn’t scale, it was depth and relevance. To spark real conversations with CxO leaders, we focused on the right accounts, grounded everything in their specific business context, and crafted an experience that felt genuinely personal. For a senior executive audience, that meant extreme personalization and a premium, high-quality execution that conveyed strategic intent from the very first touchpoint. The result was a focused campaign that turned a complex technology story into tangible, boardroom-level conversations.

Google Cloud Agentic AI Door-Opener Campaign

The Question

Our Goal

Our Solution

My Role

AI Value Report

Conversation Prompt Card Game

Welcome Letter

Conclusion and Impact

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